Here’s something that doesn’t get said enough: at most large agencies, the people who pitch you are not the people who will work on your account. The senior creative who impressed you in the presentation is managing a team of juniors who are managing your brand.
We’re not saying large agencies don’t produce great work. They do. But the model has a structural problem that clients rarely push back on: the incentive is to win the account, not to do the work.
At a small agency, there’s nowhere to hide. The person you meet is the person who will write your strategy, design your campaign, and pick up the phone when something goes wrong at 9pm before a launch. That accountability changes everything about how work gets made.
It also means we have to be selective. We can’t take on fifty clients and spread ourselves thin. We work with a handful of brands at a time, and we go deep. That’s not a limitation — it’s a feature.
The best client relationships we’ve had are ones where we know the brand as well as the people who built it. That kind of knowledge doesn’t come from a briefing document. It comes from time, attention, and choosing not to spread yourself too thin.